PSG Visit Rwanda Sponsorship

Rwanda has realized the advantages of promoting the country through football. The image of the country and the interest of Rwanda have largely grown since the first agreement with Arsenal. It now has built upon this partnership with a deal with France’s best football team over the last ten years Paris Saint-Germain F.C.

Visit Rwanda and PSG football club have concluded a 3-year sponsorship deal. Starting from 2020/2021 Premiere Ligue season on, the football and the female P.S.G. players will have “Visit Rwanda” on their shirts. The goal is not only to attract more tourists from PSG fans and France but also from other European countries where PSG is becoming more popular.

The deal will also allow to promote Made-in-Rwanda products (exporting goods such as tea and coffee, fashion, and arts) and will organize a yearly event “ La Semaine du Rwanda “ to be held in Paris. Rwanda tea and coffee will be exclusively served in the Parc des Princes stadium. The local fashion industry will be promoted through PSG platforms. The same for creative arts and local brands will also benefit from this partnership.
As part of Rwanda’s tourism promotion in France and the partnership with PSG, RDB is also working with la Boutique PR company to promote Rwanda to French Travel Trade.

The company is helping to reach out to French operators to add Rwanda to their tour offerings and feature Rwanda in their brochures. Some companies have already agreed to feature Rwanda.