It was the first hybrid Tourism Show held in Africa since March 2020 and the whole event took place at Kigali Convention Center on Oct. 20th and 21st, 2020.
The whole ULS and Ikaze Team participated in the event. It was a big success with more than 25 virtual debates and the public attendance composed of hotel managers, safari companies, hotel schools, and RDB Managers as well as East African ( Tanzanian, Kenyan, and Ethiopian) and South African delegates were also involved asking questions and some clarification to the 50 speakers.
On the first the day Mrs. Claire Akamanzi, Chief Executive of Rwanda Development Board ( RDB) made a presentation on the strength of tourism in Rwandan economy. For year 2018, it corresponded to 17% of the global GDP and its growth has stimulated improvement of the road network infrastructures, the building of new luxury lodges by foreign investors ( Wilderness Safaris, One & Only, Singita), created jobs and it became the first revenues contributor to the national economy.
The same phenomenon has occurred on the African continent with 60 million visitors discovering an African country : Morocco and South Africa are the first visited lands with respectively 12 and 10 million travelers, followed by Egypt and Tunisia. Rwanda received about 1 million visitors last year boosted by the KCC compound for incentives and conventions.
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